Privacy Policy

UMAREX USA, INC. WEBSITE PRIVACY POLICY

This Privacy Policy describes how your personal information is collected, used, and shared when you visit, make a purchase or use our Services from any website operated by Umarex USA, Inc. (the “Site”). These sites include:

  • UmarexUSA.com
  • AxeonOptics.com
  • LongDistanceLight.com
  • BigBlastCaps.com
  • EliteForceAirsoft.com
  • AmericanAirgunner.com
  • RegentArms.com

Umarex USA wants you to have a positive experience at its websites. We want you to know that we respect your privacy and security. Our goal is to provide you with an experience that delivers the information and resources that are helpful to you. In order to achieve this goal, we collect information from you. We discuss our information collection practices below.

This Privacy Policy sets forth the privacy practices in effect at all Umarex USA, Inc. websites. If you do not agree to these terms, please do not access Umarex USA, Inc. websites.

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

– “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

– “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

– “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.  We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).  Additionally, we use this Order Information to:

Communicate with you;

Screen our orders for potential risk or fraud; and

When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided in any email we send and by opting out of targeted advertising as listed in the Behavioral Advertising section within this policy.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize the Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

We may use the data collected from the use of “pixels” to send you targeted advertising (see Behavioral Advertising).

If you supply us with your postal address you will only receive the information for which you requested.
Persons who supply us with their telephone number will only receive telephone contact from us with information regarding orders placed or services requested.

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above.  For example, we use Shopify to power our online store–you can read more about how Shopify uses your Personal Information here:  https://www.shopify.com/legal/privacy.

We also use Google Analytics to help us understand how our customers use the Site–you can read more about how Google uses your Personal Information here:  https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

If you use PayPal to purchase an item their Privacy Policy can be viewed here: https://www.paypal.com/webapps/mpp/ua/privacy-full

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights, property, safety, or well-being of our company, our employees, customers, or the public.

BEHAVIORAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.  For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

FACEBOOK – https://www.facebook.com/settings/?tab=ads

GOOGLE – https://www.google.com/settings/ads/anonymous

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:  http://optout.aboutads.info/.

DO NOT TRACK

Please note that we do not alter the Site’s data collection and use practices when we see a Do Not Track signal from your browser.

LINKS TO OTHER SITES

The Site may contain links to other sites that are not operated by us. If you click on a third party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

SERVICE PROVIDERS

We may employ third party companies and individuals to facilitate our Service (“Service Providers”), to provide the Service on our behalf, to perform Service-related services or to assist us in analyzing how our Service is used. These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

YOUR RIGHTS

Umarex USA, Inc. takes reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Information. Whenever made possible, you can update your Personal Information directly within the My Account section of the Site. If you are unable to change your Personal Information, please contact us to make the required changes.

If you wish to be informed of Personal Information we hold about you and if you want it to be removed from our systems, please contact us.

In certain circumstances, you have the right:

  • To access and receive a copy of the Personal Data we hold about you
  • To rectify any Personal Data held about you that is inaccurate
  • To request the deletion of Personal Data held about you

Please note that we may ask you to verify your identity before responding to such requests.

If you are a European resident, you have the right to access Personal Information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you request to receive our email communications), or otherwise to pursue our legitimate business interests listed above.  Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

MINORS

The Site is not intended for individuals under the age of 13. We do not sell products for purchase by children; however, we may sell products usable by children under adult supervision for purchase by adults. If you are under 18 years of age, please do not submit any information without the express consent and participation of a parent or guardian. We will not knowingly collect Personal Information about any person under 13 years of age. If you believe that we have information from or about anyone under 13 years of age, please notify us by email from the contact us page or call us at: 1-479-646-4210.

SECURITY

Umarex USA has taken steps to ensure that Personal Information collected by our site(s) is is treated securely and in accordance with this Privacy Policy. We use industry-standard encryption technologies when transferring and receiving Personal Information exchanged with our site(s).

CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. We will notify you of changes to the Umarex USA Website Privacy Policy by posting an updated policy on this page. You agree that continued use of any Umarex USA website is an acknowledgment and consent to any terms contained in the then-current Umarex USA, Inc. Website Privacy Policy.

EFFECTIVE DATE

This policy was last updated on May 24, 2018.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at webmaster@umarexusa.com or by mail using the details provided below:
Contact Information:
Umarex USA, Inc.
7700 Chad Colley Blvd.
Fort Smith, Arkansas 72916
Phone: 479-646-4210

We can be reached by email from the Umarex USA contact us page.

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